The Inspiring Rise of Mama Yaya and Her Rusks Brand

Meet Mama Yaya
Founder of Yaya’s Rusks, a proudly South African homegrown brand that’s winning hearts (and taste buds) across the country.

From Humble Beginnings
After dedicating 16 years of her life as a domestic worker, Mama Yaya was taught how to bake rusks by one of the grandmothers she worked for.

Adding Her Own Flavor
She didn’t stop there—Mama Yaya experimented with her own ingredients and created a unique recipe that would eventually become the signature taste of Yaya’s Rusks.

A Brand on the Rise
What started in a home kitchen has now grown into a thriving business, with Yaya’s Rusks amassing over 25,000 loyal followers on Instagram.

How to Support
You can order her delicious rusks directly from her Instagram page and find out more about her story and offerings online.