Philip Morris International Expands Scuderia Ferrari HP Partnership
ZYN Nicotine Pouches to Feature on Ferrari F1 Livery at Select Races
Philip Morris International Inc. (PMI) has announced a major expansion of its long-standing partnership with Scuderia Ferrari HP and the Ferrari Challenge Trofeo Pirelli, ushering in a bold new era for the 2026 motorsport season and beyond. Central to this next phase is the introduction of ZYN—the world’s leading nicotine pouch brand—on Ferrari’s Formula 1 livery at selected races.
A New Chapter in a Five-Decade Alliance
The renewed deal marks a significant evolution in one of sport’s most enduring commercial relationships, spanning more than 50 years of innovation, collaboration and shared ambition. ZYN branding is set to make its debut during the Abu Dhabi Grand Prix on December 7, 2025, signaling PMI’s strategic integration of its smoke-free product portfolio into global motorsport.
ZYN Branding to Debut at Abu Dhabi Grand Prix 2025
The Abu Dhabi race will serve as the first appearance of ZYN on the Scuderia Ferrari HP car, offering global visibility for the product as PMI continues to reposition its business toward smoke-free alternatives. The branding will then feature at select races throughout the upcoming seasons.
PMI: “A Shared Pursuit of Innovation and Progress”
“PMI shares with Scuderia Ferrari HP the pursuit to innovate and challenge the status quo for millions of adults that share this passion. By engaging in this space, we demonstrate our commitment on this journey,” said Stefano Volpetti, President Smoke-Free Products & Chief Consumer Officer at PMI.
He added: “By further enhancing our partnership with Scuderia Ferrari HP, we hope to accelerate the replacement of cigarettes, and we want our adult consumers of nicotine products, like ZYN, to embrace and enjoy every moment of this thrilling ride.”
Ferrari: “A Partnership Built on Innovation and Responsibility”
Ferrari also emphasised the values underpinning the renewed collaboration.
“Ferrari has always valued partnerships built on innovation, responsibility and a vision oriented toward continuous improvement, with a forward-looking mindset,” said Lorenzo Giorgetti, Chief Racing Revenue Officer at Ferrari.
“Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted for over fifty years, grounded in scientific progress and long-term thinking. As PMI advances the development of smoke-free alternatives, we are proud to evolve together, uniting our shared values of excellence, discipline and innovation to drive progress both on and off the track.”
A Future-Focused Alliance
With ZYN stepping onto the global Formula 1 stage, PMI and Ferrari are reinforcing their shared commitment to shaping the future—both in motorsport and in the evolving nicotine market—while cementing one of the most iconic partnerships in sporting history.